"...this quality hardcover presents in an entertaining manner a fundamental theory of business..."

Hardcover, 56 pages, 8.5 x 11 inches
Limited Edition, Made in USA
ISBN 978-0-9792429-0-8 (April 2007)

$25.95

Please note: Currently, we only ship within the United States, and only to addresses confirmed with PayPal, the payment processor. The list price does not include sales tax. All residents of Illinois must pay a sales tax of 9.0%. However, to be fair, we will refund the equivalent of the paid sales tax, deducting it from the total payment. The shipping and handling fee is $5 for the first book ordered, and an additional $1 for every additional book (up to 5 books). For orders of 6 books or more, the shipping and handling fee is fixed at $9. According to USPS, our carrier, the delivery time is 2-9 days, except for Alaska and Hawaii.

A GENERAL SETTING FOR THE BOOK...

"The development of general ability for independent thinking and judgment should always be placed foremost, not the acquisition of special knowledge. If a person masters the fundamentals of his subject and has learned to think and work independently, he will surely find his way and besides will better be able to adapt himself to progress and changes than the person whose training principally consists in the acquiring of detailed knowledge." -- Albert Einstein

A SPECIFIC SETTING FOR THE BOOK...

"Business plays a major role in people's lives. It is everywhere. Quickly becoming a matter of basic education, a sound understanding of business weighs heavily on one's successful existence." -- Cristian Mitreanu

A DESCRIPTION OF THE BOOK...

An innovative blend of business book, graphic novel, and coffee table book, "Spointra and the Secret of Business Success" is a response to the increasing evidence that individual success is strongly dependent upon one's understanding of business in general, regardless of her or his primary occupation. Accessible to most readers with or without business knowledge, this quality hardcover presents in an entertaining manner a fundamental theory of business that the author, Cristian Mitreanu, first revealed at BizBigPic (www.bizbigpic.com) in August 2006. In brief, the plotline follows Spointra, a member of an advanced civilization, teaching C, a kid eager to become a successful business leader, the secret of business success. Spointra's teachings begin with a unique view of human nature and gradually progress to a general concept of enduring success in business. Using a balanced combination of text and artwork, enhanced by a minimalist style, the story fits into 56 pages. This conciseness and focus on communicating the bare mechanics of business, escaping the traditional reliance on business cases, is enabled by the fundamental character of the theory, and allows for a fast reading. More important though, it stimulates independent critical thinking and invites repeat readings that will reveal the secret of business success layer by layer. || Book Flyer (PDF, 110 KB)

A PRESS RELEASE ABOUT THE BOOK...

"<< New Book, 'Spointra and the Secret of Business Success,' Proves That Fun and Business Theory Can Coexist Harmoniously >>
CHICAGO--March 29, 2007--Cristian Mitreanu's book 'Spointra and the Secret of Business Success,' which will be released on April 3rd at www.spointra.com, brings the graphic novel format into the business book realm. Embedding a simplified version of his fundamental theory of business into a fictional story, Mitreanu aims to create a unique and entertaining learning experience. Artwork and text is equally employed in order to communicate the concepts quickly and concisely. [...]" || Press Release (PDF, 7 KB)

A LETTER TO THE (POTENTIAL) BUYER OF THE BOOK...

"<< Entertain and Train... Efficiently with New, Innovative Tool! >>
When it comes to defining an organization -- its past, present, and future -- getting all stakeholders on the same page is difficult. Although everybody asks the same basic questions about offerings and markets (what? why? where? when? how?), the fundamental logic that helps generate the answers can differ greatly from one person to another. A valid theory of the business would fix this problem. (In the September 1994 Harvard Business Review issue, Peter Drucker defines 'the theory of the business' as all assumptions on which an organization has been built and is being run. He advises that, to be successful, an organization must have a valid such theory.) However, the passing of time renders most, if not all, organization-specific assumptions irrelevant. As a result, the effort to generate an enduring theory of the business (for a particular organization) becomes an effort to generate a universal theory of business (for any organization). [...]" || Letter to Buyer (PDF, 6 KB)

A FEW RESOURCES FOR THE READER OF THE BOOK...

Cristian Mitreanu's recent article "A Business-Relevant View of Human Nature" (http://www.redefiningstrategy.com/HumanNature.pdf) details the theory presented in the book. In addition, at BizBigPic (www.bizbigpic.com) you can participate, actively or passively (posting comments or just reading them), in a discussion about the new theoretical concepts.

A FEW FACTS ABOUT THE AUTHOR OF THE BOOK...

Cristian Mitreanu is the founder of the initiatives BizBigPic (www.bizbigpic.com) and RedefiningStrategy.com (www.redefiningstrategy.com). His background includes over ten years of experience in business development, a Masters in Management, and a Bachelors in Management Information Systems. Some of his writings have been published by MIT Sloan Management Review and the American Marketing Association. Cristian blogs at BizBigPic.com/Picture001 (http://www.bizbigpic.com/picture001/).

A FEW LEGAL MATTERS ABOUT THE BOOK...

"Spointra and the Secret of Business Success," "Spointra," "BizBigPic," "RedefiningStrategy.com," and all associated logos and graphic representations are trademarks of Cristian Mitreanu. At the time of the book's publication, a patent application for a business method and apparatus, based on the theory, was in the process of being filed with the U.S. Patent & Trademark Office.

A WAY TO CONTACT THOSE BEHIND THE BOOK...

info@spointra.com

Copyright © Cristian Mitreanu. All Rights Reserved.